Social Media Marketing is the process of gaining attention and web traffic through the social media sites. During this process, usually creative content to reach the masses through publicity coming from a third-party trusted source needs to be created in order for people to share the content of their interest with others and create a vicious chain that would make business cover and go beyond the market audience intended. Every online marketer needs to have a goal, a product, a service and a cause to promote through the vast and overwhelming World Wide Web. If you already have those things defined in your mind, then congratulations! That could be probably the hardest part of entering into the social media challenge, and from now on, Social media marketing Edmonton every single effort will contribute to reach those goals efficiently and flawlessly until you put your feet on the Social Media Guru status.
The Social Media world is wide and more extensive than ever. It is a very strategic marketing platform that reaches different cultures, ages, religion, sexes, locations, interests and such, therefore it makes it the perfect vehicle to reach and target the right audience and achieve total success. The whole world won’t care about video games, for example, but only the people that video games is part of their interests. If you target male audience with ads of high heels on sale, maybe some of them would go and buy a pair or 2 for their wives, but a pair or 2 is not exactly the kind of impact you want to have. Therefore, you focus on certain group ages and certain other factors that cause some services and products, videos and news to go “viral”
First, we need to know the basic social media sites
Holding more than 900 million users, if you’re already a Facebook user this might not be really new to you, but there are lots of features worth mentioning. You can create a dedicated business page and interact directly, and free, with your customers uploading free pictures, products and videos of the service you intend to provide or the product you are trying to sell. That way, you can build a data base of people that will share your posts to their friends and therefore create the never ending chain. Most of these social media sites have seamlessly mobile integration so people whether it is a portable PC, a desktop, tablet or mobile phone get always connected with media in a way that you should take advantage of. People log in to Facebook, in any situation, while commuting, in the park, at home, at school, at work. Then you’re there, promoting your business for it to be displayed in the news feeds, and you would be there, constantly doing the mind trick game to the point that people will find something attractive and worth checking according to their interests. Many big corporations like Starbucks, Microsoft, Apple, Rockstar, Pepsi etc. are doing the same, and it works perfectly!